If there’s anything wrong with Google Fonts, it’s that its default listings are based on “Trending,” a self-fulfilling criterion that keeps Noto Sans high up the list, destined to be over-used.īut if you spend a little time lower down the listings, you’ll find some exceptional typefaces that are hardly used. Fonts can be downloaded for use in design software and then embedded using best practices for a consistent experience on the web. Google Fonts gives every business access to a visual voice with which to distinguish itself.